Agency Certification

When beginning the process of searching for the ideal marketing agency, the plan is to select an agency to carry out your marketing strategy in a way to maximize effectiveness. This is a daunting task for most organizations and can be an extreme time burden without guidance. Many questions must be asked prior to selecting this “perfect” agency.

What do you look for? Who are their current and past clients? What specific skills must the agency(s) display in order to prove their capabilities? What type of work have they produced in the past and what are they capable of producing? What is their employee morale and retention rate? What are the agency’s ethics policies and do they fit your organization’s policies? What are their compensation arrangements? What can be an expected return-on-investment? What staffing resources will be allocated to your campaign(s)?

Every question regarding each specific marketing agency can be answered quickly due to our Agency Certification process. Each marketing, advertising, and public relations agency we work with is required to exceed our rigorous certification process, ensuring each agency’s skills are exemplary.

The certification process must be completed prior to inclusion in the referral process. Furthermore, agencies are required to re-certify annually to maintain the integrity of our service and our agency network. Each agency certification process involves strict evaluation of the following:

Agency Certification Process

•  Agency – Client Relationships (Current and Past - Won and Lost)
•  Agency Experience and Skill Sets
•  Agency Work
•  Case Studies
•  Employee Morale and Retention
•  Ethics Policies
•  Compensation Arrangements
•  Return-On-Investment Statements

Agency Certification Facts

• One in four agencies that apply for certification actually become a Certified Agency Partner
• Our Certified Agency Partner network is over 1500 agencies strong, and growing daily

If you are interested in learning more about our marketing agency certification program, contact our certification team directly via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .